Send SMS to Australia
from $0.0450/msg

package main

import (
    "bytes"
    "encoding/json"
    "fmt"
    "io"
    "net/http"
    "os"
)

func main() {
    payload, _ := json.Marshal(map[string]string{
        "to":   "+615551234567",
        "from": "smsroute",
        "text": "Your verification code is 384921",
    })

    req, _ := http.NewRequest("POST",
        "https://api.smsroute.cc/v1/sms/send",
        bytes.NewBuffer(payload))
    req.Header.Set("Authorization", "Bearer "+os.Getenv("SMSROUTE_API_KEY"))
    req.Header.Set("Content-Type", "application/json")

    resp, err := http.DefaultClient.Do(req)
    if err != nil { panic(err) }
    defer resp.Body.Close()

    body, _ := io.ReadAll(resp.Body)
    fmt.Println(string(body))
}

import requests

api_key = "YOUR_API_KEY"
url = "https://api.smsroute.cc/send"
headers = {
    "Authorization": f"Bearer {api_key}",
    "Content-Type": "application/json"
}
payload = {
    "destination": "+61412345678",
    "message": "Your code is 123456",
    "sender_id": "ACMECORP"
}

response = requests.post(url, json=payload, headers=headers)
print(response.json())

curl -X POST https://api.smsroute.cc/send \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "destination": "+61412345678",
    "message": "Your code is 123456",
    "sender_id": "ACMECORP"
  }'

import fetch from "node-fetch";

const apiKey = process.env.SMSROUTE_API_KEY;

const res = await fetch("https://api.smsroute.cc/v1/sms/send", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${apiKey}`,
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    to: "+615551234567",
    from: "smsroute",
    text: "Your verification code is 384921",
  }),
});

console.log(await res.json());

<?php
$apiKey = getenv('SMSROUTE_API_KEY');

$payload = json_encode([
    'to'   => '+615551234567',
    'from' => 'smsroute',
    'text' => 'Your verification code is 384921',
], JSON_UNESCAPED_UNICODE);

$ch = curl_init('https://api.smsroute.cc/v1/sms/send');
curl_setopt_array($ch, [
    CURLOPT_POST => true,
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_HTTPHEADER => [
        'Authorization: Bearer ' . $apiKey,
        'Content-Type: application/json',
    ],
    CURLOPT_POSTFIELDS => $payload,
]);

echo curl_exec($ch);
curl_close($ch);

Mobile Operators: Coverage and Interconnect

Telstra (42% market share): Australia's dominant carrier and owner of the most extensive regional network. Telstra's SMSC accepts direct A2P traffic via smsroute's tier-1 gateway. Sender ID registration with Telstra typically clears in 2 business days. Direct interconnect ensures lowest latency and highest delivery rates for Telstra subscribers.

Vodafone (22% market share): Second-largest mobile operator. Vodafone operates a separate SMSC and maintains its own sender ID whitelist. Vodafone approval adds 1–2 days to the overall registration process. Vodafone subscribers receive smsroute messages via the same tier-1 backbone as Telstra, ensuring equivalent latency and delivery.

TPG / iiNet (25% market share): Third-largest operator and a growing presence in Australia's competitive market. TPG/iiNet's infrastructure is interconnected with our network via a dedicated gateway. Sender ID registration is processed jointly with Telstra's system in many cases, accelerating approval. Combined TPG and iiNet coverage represents approximately one-quarter of the Australian market.

MVNOs and Optus (11% market share): Smaller carriers and mobile virtual network operators (Aldi Mobile, Lyf, etc.) are routed via a shared MVNO gateway. This tier includes legacy Optus traffic and other non-big-three operators. Approval is often faster (1 business day) because MVNO gateways maintain more relaxed sender ID policies. Coverage is slightly lower (approximately 11% of market), but inclusion is essential for comprehensive reach.

Consent Framework: Privacy Act 1988, Australian Consumer Law, and the Spam Act 2003

Australia's regulatory structure for A2P SMS is built on three interlocking statutes: the Privacy Act 1988 (as amended), the Australian Consumer Law (ACL), and the Spam Act 2003.

Privacy Act 1988 + ACL: Explicit written consent is required before sending any marketing SMS to a consumer. Consent must be unambiguous, specific, and documented. Implied consent (e.g., a customer ticks a pre-filled checkbox) is insufficient. If you collect consent via a web form or SMS reply, retain evidence (timestamp, IP address, full text of the consent request) for ACMA audits. The regulator has published enforcement actions against major senders who failed to retain consent records.

Do Not Call Register (DNCR): Before launching any marketing SMS campaign, you are legally required to consult the ACMA's Do Not Call Register. This is a free, publicly searchable database of individuals who have opted out of marketing contact. You must cross-reference your subscriber list against the DNCR at least 30 days before each send (though smsroute recommends real-time checking). Non-compliance can result in regulatory action.

Spam Act 2003, Section 16: If a recipient requests opt-out by replying "STOP" or sending any reply indicating they no longer wish to receive messages, you must honour that request within 24 hours. smsroute provides built-in opt-out handling: when a subscriber replies to a message from your sender ID, our system logs the request and automatically adds them to your exclusion list. You can also manually manage a suppression list via the dashboard.

Soft opt-in (transactional exception): Transactional SMS (order confirmations, password resets, appointment reminders, etc.) do not require explicit prior consent if they are sent in response to a customer action. However, you must still honour opt-outs immediately. Marketing SMS bundled with transactional content is treated as marketing and requires consent.

Pricing vs. Competitors: smsroute's 40% Saving vs. Twilio

smsroute's pricing reflects direct carrier interconnection, zero compliance overhead, and crypto-only payment settlement. There are no hidden per-API-call charges, no account minimums, and no monthly fees. At 10,000 messages per month (a typical small-to-medium sender profile), smsroute costs $5,400 annually versus Twilio's $9,000 — a saving of $3,600. Larger senders (100k+ msgs/month) realize savings exceeding $36,000 per year.

Latency and Delivery: 185 ms Median, 98.9% Success

smsroute delivers SMS to Australian numbers with a median latency (p50) of 185 milliseconds and a 95th-percentile latency (p95) of 245 milliseconds. This benchmark is measured from API request to SMSC acceptance by the destination carrier. The low latency reflects our use of geographically distributed network points of presence and direct peering with Telstra, Vodafone, and TPG/iiNet's infrastructure.

Delivery success rate is 98.9%, meaning that of every 1,000 messages submitted, approximately 989 are successfully delivered to the subscriber's handset (or network inbox if the handset is offline). The remaining 0.11% comprise hard bounces (invalid number format, number ported out of network, carrier rejections for policy reasons) and soft failures (network congestion, temporary outages) that do not retry. smsroute's system automatically classifies delivery responses and provides detailed status reports via the API: delivered, bounced, failed, queued, or rejected.

This delivery rate is comparable to tier-1 global carriers and exceeds the 95–97% range typical of low-cost or unregulated gateways. The difference stems from our commitment to carrier registration, DNCR compliance, and sender ID pre-approval — measures that prevent carriers from silently filtering your messages as suspected spam.

Frequently Asked Questions

Related Resources

• Pricing for All Countries
• Developer Documentation
• Send SMS to 149 Countries
• Send SMS to United Kingdom
• Send SMS to United States
• Send SMS to Germany

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