Send SMS to Romania
from $0.0110/msg

package main

import (
    "bytes"
    "encoding/json"
    "fmt"
    "io"
    "net/http"
    "os"
)

func main() {
    payload, _ := json.Marshal(map[string]string{
        "to":   "+405551234567",
        "from": "smsroute",
        "text": "Your verification code is 384921",
    })

    req, _ := http.NewRequest("POST",
        "https://api.smsroute.cc/v1/sms/send",
        bytes.NewBuffer(payload))
    req.Header.Set("Authorization", "Bearer "+os.Getenv("SMSROUTE_API_KEY"))
    req.Header.Set("Content-Type", "application/json")

    resp, err := http.DefaultClient.Do(req)
    if err != nil { panic(err) }
    defer resp.Body.Close()

    body, _ := io.ReadAll(resp.Body)
    fmt.Println(string(body))
}

import requests

api_url = "https://api.smsroute.cc/send"
headers = {
    "Authorization": "Bearer YOUR_API_KEY",
    "Content-Type": "application/json"
}
payload = {
    "to": "+40 7xx xxx xxx",
    "text": "Your confirmation code is 123456",
    "from": "YourBrand"
}

response = requests.post(api_url, json=payload, headers=headers)
print(response.json())

curl -X POST https://api.smsroute.cc/send \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+40 7xx xxx xxx",
    "text": "Your confirmation code is 123456",
    "from": "YourBrand"
  }'

import fetch from "node-fetch";

const apiKey = process.env.SMSROUTE_API_KEY;

const res = await fetch("https://api.smsroute.cc/v1/sms/send", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${apiKey}`,
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    to: "+405551234567",
    from: "smsroute",
    text: "Your verification code is 384921",
  }),
});

console.log(await res.json());

<?php
$apiKey = getenv('SMSROUTE_API_KEY');

$payload = json_encode([
    'to'   => '+405551234567',
    'from' => 'smsroute',
    'text' => 'Your verification code is 384921',
], JSON_UNESCAPED_UNICODE);

$ch = curl_init('https://api.smsroute.cc/v1/sms/send');
curl_setopt_array($ch, [
    CURLOPT_POST => true,
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_HTTPHEADER => [
        'Authorization: Bearer ' . $apiKey,
        'Content-Type: application/json',
    ],
    CURLOPT_POSTFIELDS => $payload,
]);

echo curl_exec($ch);
curl_close($ch);

Mobile Network Operators and Coverage

Romania's mobile market is highly concentrated among three major operators and one smaller regional player. smsroute maintains direct interconnect agreements with all four to ensure reliable delivery across the full subscriber base.

Vodafone Romania (35% market share): Vodafone is Romania's largest mobile operator by subscriber count. It covers urban and suburban areas extensively and has invested in 4G/5G infrastructure. SMS delivery latency on Vodafone's network typically falls in the 180–250 ms range. Vodafone enforces GDPR and ePrivacy compliance and will block sender IDs flagged for consent violations.

Orange Romania (32% market share): Orange Romania is the second-largest operator and holds approximately one-third of all subscribers. Coverage is comparable to Vodafone, with strong urban presence. Orange's network latency for SMS delivery is typically 200–280 ms. Orange cooperates with ANCOM enforcement and investigates complaints from recipients regarding unsolicited SMS.

Telekom Romania (28% market share): Telekom Romania (formerly Romtelecom) is the third major operator, controlling just over one-quarter of the market. Telekom has a long history in Romania and provides nationwide coverage. SMS latency on Telekom's network is typically 220–300 ms. Telekom is responsive to ANCOM requests and will deactivate sender IDs associated with spam or consent violations.

RCS-RDS (5% market share): RCS-RDS (Comunicații Mobile) is a smaller operator serving approximately 5% of the market. RCS-RDS operates primarily in urban centers and has lower overall coverage than the big three. smsroute can deliver to RCS-RDS numbers, though latency may be slightly higher (250–350 ms) due to smaller network infrastructure.

Together, these four operators serve 18.5 million mobile subscribers. No local carrier registration or special approval is required to send SMS to Romania, provided your sender ID is registered with ANCOM and your recipients have provided explicit consent.

Pricing and Cost Comparison

smsroute's price for SMS to Romania is $0.0110 per message with no setup fees, no monthly minimums, and no hidden charges. This price includes direct operator interconnect, GDPR compliance, and real-time delivery reporting.

smsroute's $0.0110 price is the lowest in the market for Romania SMS and includes operator interconnect, real-time delivery status, and per-message latency reporting. You pay only for messages sent; there are no monthly minimums, setup fees, or per-API-call charges. Crypto payment (Bitcoin, USDT, Ethereum, Litecoin, Monero, or Solana) means no payment card fees, no SEPA delays, and no currency conversion markup.

Latency and Delivery Performance

smsroute maintains direct interconnect relationships with Vodafone Romania, Orange Romania, Telekom Romania, and RCS-RDS, ensuring rapid end-to-end delivery to all subscribers in the country.

Latency (Time to Delivery): The median latency (50th percentile, p50) for SMS delivery to Romania is 220 milliseconds. The 95th-percentile latency (p95) is 370 milliseconds. This means half of all messages arrive within 220 ms, and 95% arrive within 370 ms. These times reflect the time from message submission via API to the operator network acknowledging delivery. Actual end-user receipt (phone processing) is typically 0–2 seconds additional.

Delivery Success: smsroute achieves 98.5% delivery success to Romanian mobile numbers. This rate accounts for invalid numbers, network errors, recipient opt-outs, and operator-side blocks. The remaining 1.5% are typically due to invalid E.164 format, disconnected numbers, or numbers that have been reported as spam. All failed messages trigger a delivery status callback with a failure reason code.

Uptime: smsroute operates with 99.9% API uptime (measured monthly). The platform is hosted on redundant infrastructure with automatic failover. Service status and historical uptime are published at https://smsroute.cc/status.

Delivery Reporting: Every message receives a unique message ID. You can query delivery status via the API or receive real-time webhooks (HTTP POST callbacks) to your server when delivery completes. Webhooks include latency, delivery status code, and recipient number.

Consent Framework and Regulatory Requirements

Romania's regulatory environment for SMS is defined by two overlapping frameworks:

GDPR (General Data Protection Regulation): All SMS marketing requires a lawful basis. For marketing, that basis is explicit consent. Article 6(1)(a) and Article 7 GDPR require affirmative, freely given, specific, and informed consent. Consent cannot be pre-ticked, bundled with unrelated terms, or inferred from silence.

Romanian ePrivacy Law: Romania implemented the ePrivacy Directive via Law no. 506/2004 (amended by Law no. 365/2015). This law extends consent requirements to electronic marketing communications, including SMS. Crucially, Article 13(1) ePrivacy Law states that unsolicited marketing calls and SMS to individuals are prohibited unless the recipient has given prior consent. There is no carve-out for soft opt-in (as exists in some other EU member states for calls to existing customers).

ANCOM Enforcement: ANCOM (Autoritatea Națională pentru Administrare și Reglementare în Comunicații, or National Authority for Management and Regulation in Communications) enforces these rules. ANCOM maintains a public enforcement log and issues guidance documents on compliance. The regulator has published enforcement actions against major senders who fail to obtain consent or misuse sender IDs. Violations can result in sender ID suspension, fines in the five- to seven-figure range (in EUR), and civil liability claims from affected recipients.

Sender ID Registry: ANCOM maintains a registry of approved alphanumeric sender IDs for marketing communications. Before launching a campaign, register your sender ID (11 characters maximum) with ANCOM or request one through your SMS provider. Unregistered, misleading, or spoofed sender IDs trigger immediate complaints and enforcement.

Quiet Hours and Weekend Restrictions: SMS marketing in Romania must be sent only between 09:00 and 21:00 Eastern European Time (EET). Marketing messages cannot be sent on Sundays. Violating these windows generates consumer complaints and can lead to sender ID revocation.

Frequently Asked Questions

Related Pages

• 📊 Pricing Across All Countries
• 👨‍💻 Developer Documentation
• 🌍 Send SMS to Any Country
• 🇫🇷 Send SMS to France
• 🇩🇪 Send SMS to Germany
• 🇬🇧 Send SMS to United Kingdom

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