Send SMS to Sri Lanka
from $0.0110/msg

Pricing Comparison: smsroute.cc vs. Global Competitors

smsroute.cc is 58% cheaper than Twilio and among the lowest-cost providers globally. No hidden fees, no monthly commitments, and no KYC overhead—you save on both per-message costs and administrative burden. Pay only for SMS you send, with cryptocurrency settlement.

Mobile Operator Reach and Interconnect

Dialog Axiata (38% market share): Sri Lanka's largest operator, with the most extensive 2G, 3G, 4G, and emerging 5G coverage. Direct interconnect to smsroute.cc's backbone. Delivery latency typically 50–120 ms. Preferred sender ID registration pathway for bulk senders.

Mobitel (26% market share): Second-largest operator, strong rural and urban presence. Full 4G deployment and rapid SMS delivery. Interconnect via tier-1 carriers. Median delivery time 80–150 ms. Supports alphanumeric sender IDs.

Hutch / Airtel (22% market share): Third operator, competitive in business and consumer segments. Reliable SMS throughput via established carrier agreements. Delivery latency 90–180 ms. Numeric and alphanumeric sender IDs accepted.

Tisra / Virgin Mobile (14% market share): Smallest operator, growing youth and budget-conscious segments. SMS delivery routed through backbone carriers. Slightly higher latency (120–200 ms) but stable. Alphanumeric sender IDs available.

All four operators are TRCSL-regulated, accept carrier-level registrations, and enforce quiet hours (08:00–21:00 IST). smsroute.cc routes to all four via load-balanced interconnection, achieving 98.2% overall delivery success.

Sri Lanka Personal Data Protection Act and Consent Requirements

Sri Lanka's Personal Data Protection Act (2018) governs marketing SMS. The regulator is the Telecommunications Regulatory Commission of Sri Lanka (TRCSL), which publishes guidance at https://www.trc.gov.lk/.

Consent model: Before sending marketing SMS, you must obtain explicit consent from the recipient. Consent may be documented via email opt-in, web form, voice call recording, or signed agreement. Soft opt-in (implied consent from prior business relationship) is permitted in limited cases—for example, if a customer has purchased from you within the last 24 months, you may send transactional updates and service reminders without re-consent. However, promotional campaigns always require prior explicit consent.

Opt-out: Every marketing SMS must include a clear opt-out instruction (e.g., "Reply STOP to unsubscribe"). Recipients who reply STOP or use an unsubscribe link must be removed from your list within 24 hours. No formal do-not-call registry exists in Sri Lanka; opt-out is handled per-sender.

Quiet hours and holidays: Marketing SMS must only be sent between 08:00 and 21:00 IST (UTC+5:30). Avoid sending on national holidays: Independence Day (February 4), Tamil New Year (April 14), Sinhala and Tamil New Year (April 13–14), Vesak Full Moon Day (May), and major Buddhist holidays. Transactional SMS (OTP, alerts, receipts) may be sent outside quiet hours.

Enforcement: The TRCSL has published enforcement actions against senders who violate consent rules or send unsolicited bulk SMS. Penalties are typically issued as fines and suspension of sender IDs. smsroute.cc provides consent audit logs in your dashboard to help you stay compliant.

Latency and Delivery Success Rates

Latency: Median latency (p50) to Sri Lankan operators is 95 milliseconds. The 95th-percentile latency (p95) is 160 milliseconds. This means 95% of your SMS are delivered within 160 ms—fast enough for time-sensitive OTP, alerts, and transactional messages.

Delivery success: 98.2% of SMS successfully reach recipients. The remaining 1.8% are typically rejected due to invalid numbers, recipient opt-out, network congestion during peak hours, or carrier-level filtering. smsroute.cc provides detailed DLR codes (delivered, failed, rejected, bounced) so you can diagnose and retry as needed.

Uptime: smsroute.cc maintains 99.9% uptime across all services. Our infrastructure is geographically distributed with failover routing to Sri Lankan operators via multiple tier-1 backbone providers.

Frequently Asked Questions

Related

curl -X POST https://api.smsroute.cc/send \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d {
    "to": "+94771234567",
    "text": "Hello from smsroute.cc",
    "from": "12345"
  }

import requests

api_token = "YOUR_API_TOKEN"
headers = {
    "Authorization": f"Bearer {api_token}",
    "Content-Type": "application/json"
}
payload = {
    "to": "+94771234567",
    "text": "Hello from smsroute.cc",
    "from": "12345"
}
response = requests.post("https://api.smsroute.cc/send", json=payload, headers=headers)
print(response.json())

import fetch from "node-fetch";

const apiKey = process.env.SMSROUTE_API_KEY;

const res = await fetch("https://api.smsroute.cc/v1/messages", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${apiKey}`,
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    to: "+945551234567",
    from: "smsroute",
    text: "Your verification code is 384921",
  }),
});

console.log(await res.json());

<?php
$apiKey = getenv('SMSROUTE_API_KEY');

$payload = json_encode([
    'to'   => '+945551234567',
    'from' => 'smsroute',
    'text' => 'Your verification code is 384921',
], JSON_UNESCAPED_UNICODE);

$ch = curl_init('https://api.smsroute.cc/v1/messages');
curl_setopt_array($ch, [
    CURLOPT_POST => true,
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_HTTPHEADER => [
        'Authorization: Bearer ' . $apiKey,
        'Content-Type: application/json',
    ],
    CURLOPT_POSTFIELDS => $payload,
]);

echo curl_exec($ch);
curl_close($ch);

package main

import (
    "bytes"
    "encoding/json"
    "fmt"
    "io"
    "net/http"
    "os"
)

func main() {
    payload, _ := json.Marshal(map[string]string{
        "to":   "+945551234567",
        "from": "smsroute",
        "text": "Your verification code is 384921",
    })

    req, _ := http.NewRequest("POST",
        "https://api.smsroute.cc/v1/messages",
        bytes.NewBuffer(payload))
    req.Header.Set("Authorization", "Bearer "+os.Getenv("SMSROUTE_API_KEY"))
    req.Header.Set("Content-Type", "application/json")

    resp, err := http.DefaultClient.Do(req)
    if err != nil { panic(err) }
    defer resp.Body.Close()

    body, _ := io.ReadAll(resp.Body)
    fmt.Println(string(body))
}